Founders Round · Open Now

Stop guessing what to fix on your channel. Get a personal review from me in your first week.

Working with me directly. A deep-dive on your specific channel. The systems I use to make content. Weekly Q&A on Zoom. Direct access every day.

$1,999$999 founders price50% off every future version

My average view count tripled to around 15K. My subscriber count is up over 45%. I now have a clear roadmap.
Mark YoungArtisan Woodworks
15
years on YouTube
70K
subscribers on my channel
100+
creators coached directly
01 — The problem

You're not lazy. You're not casual. You're doing the work. The work just isn't paying off.

  • You have been consistent. You are posting. The views still are not compounding.
  • You are getting crickets on uploads you spent days on.
  • You have watched the courses. Read the threads. You still do not know what is wrong.
  • Every upload feels like a coin flip. No clear next move.
  • You do not need motivation. You do not need another tutorial. You need pattern recognition on your specific channel.
02 — Week one

What every founder gets in their first week.

Two things, both delivered in your own thread. The personal review tells you what is broken on your specific channel. The checklist tells you what to do about it every week. Together, you stop guessing on every upload.

Personal review · Week 01

“Where you actually are. Not where you think you are.”

A document about your specific channel. Written from research on your niche, your questionnaire, twenty minutes of me dictating what I see, and your analytics if you give me access.

Where you are

Not where you think you are. Not where the algorithm tells you to think you are. Where you are based on what I see. Your packaging, your retention shape, your title and thumb language compared to the people winning in your niche right now.

The one bottleneck to fix first

Not a list of ten things. One. The thing that, if you fix it, makes the rest get easier. Most creators have a packaging bottleneck pretending to be a content bottleneck. Some have it the other way around. I name yours.

The concrete next action this week

Specific. Doable. Something you can start before our first live call. Not “rebrand your channel.” Something like: re-cut these three titles, or audit retention on these last four uploads.

Content checklist · The system you use every week

The same step-by-step process I use to make every piece of content.

You are not building your own workflow from scratch. You are working through this with the bottleneck from your review in mind.

  1. 01
    Idea
    Outlier translation. The Acute Moment Test. The five validation questions.
  2. 02
    Title
    The Three-Layer Test. Layer 1 viewer language. Honesty filter. Target Moments.
  3. 03
    Thumbnail
    Reinforce, do not repeat. Obvious over clever. Sit next to the big creators.
  4. 04
    Hook
    Six components. Six templates. Start at dislike. The 20-second rule.
  5. 05
    Script
    Setup-tension-payoff. Forward pulls. WHY moments. Structure that earns retention.
  6. 06
    Production
    Audio over camera. Three-take minimum. What matters and what does not.
  7. 07
    Publish + behavior
    The post-upload moves most creators skip. Where you actually get found.

Know the one thing to fix this week.

That is what the first week of the program gets you. Everything else is built on top.

30-day refund · One-time payment or 2× split · No subscription

03 — Full access

You also get all of this.

Renew or leave when you are ready. Founders keep 50% off every future version.

Weekly live Q&A

Wednesdays, 2pm EST on Zoom. 60 minutes. Anyone who shows up can ask whatever they like. Recorded, so missing one is not fatal.

Direct access, every day

Only for people in the program. Drop a thumb, get a reaction. Drop a script, get notes. I am there daily helping you get unstuck.

The prototype course

Nine documents. Foundational, Strategy, Ideation, Titles, Thumbnails, Scripting, Hooks, Production, Mindset. Released as you go. You give feedback, I revise. Founders shape the final version.

The resource library

14 worksheets and systems: Audience Analysis, Title Frameworks, Title + Thumbnail Validation, Script Workflow, Hook Generation, 90-Day Action Plan, Niche Worksheet, Avatar Worksheet, Recommended Gear. The building blocks of the system.

The nine documents

The prototype course. Foundational and mental layers everything else sits on top of. Released over your time in the program. You give feedback, I revise. Founders shape the final version.

09 / docs
01Foundational Principles

Effort × strategy. The chain. Inevitability math. Information vs transformation. Packaging beats content. Good enough beats perfect. The valley of death.

02Strategy

Who you talk to. What problem you solve. What formats you use. What goals you are working toward. The decisions that decide everything downstream.

03Ideation

Finding ideas, validating them, knowing when to invest the hours and when to pass. Outlier translation. The Acute Moment Test.

04Titles

What makes a title work. The Three-Layer Test. Layer 1 viewer language. The Honesty Filter. Target Moments. The anatomy of a great title.

05Thumbnails

Reinforce, do not repeat. Obvious over clever. The amateur signaling mistakes. Sit next to the big creators.

06Scripting

Setup-tension-payoff. Forward pulls. WHY moments. The Ed Lawrence pattern. How structure earns retention.

07Hooks

Six components. Six templates. They start at dislike. The 20-second rule. Why hooks are not summaries.

08Production

Filming, editing, upload, publish, all combined. Audio over camera. Three-take minimum. Post-upload behavior.

09Mindset

Named playbooks. When you want to quit. When the comparison trap catches you. When you are stuck. What to do, not what to feel.

The rhythm of the program

Not a rigid schedule. A rhythm that fits your life, how you learn, and how you want to work. Repeat as long as you are in.

WEDNESDAY 2PM EST
Live Q&A
60 minutes on Zoom. Anyone who shows up can ask. Recorded.
DAILY
Direct access
Drop a thumb, a title, a script question. I am there every day.
ANYTIME
The system
Course documents, worksheets, resource library. Use what you need when you need it.
AT YOUR PACE
Plan, ship, review
The checklist guides every video. Your bottleneck guides every decision.
04 — Who this is for

No barriers. If you want to grow your channel, you are welcome.

But honesty about who this works best for and who it does not.

This is for
  • YouTubers trying to make this their full-time job.
  • Channel owners ready to ditch scattered tips for a real system.
  • Niche experts who want a clear plan, not another upload-and-pray.
  • Long-game thinkers who refuse to chase viral moments.
  • Anyone who wants my eyes on their work.
This is not for
  • Viral moment chasers.
  • Get-rich-quick types with no love for the craft.
  • AI slop publishers.
  • Know-it-alls who think they have nothing left to learn.
  • People looking for someone else to do the work.

If this sounds like the room you have been missing, the door is open.

30-day refund · One-time payment or 2× split · No subscription

05 — Reason to believe

Try it for thirty days. If it is not worth it, full refund.

Use the first month. Get my read on your specific channel. Read the checklist. Show up to a live call. Spend a week in the community. If it is not worth $999, I do not want your $999.

From founders + past clients

Different niches. Different stages. People I have actually worked with.
Every one of them real.

I have spent thousands of dollars in books and courses on YouTube. None of those things solved my problems. I needed to hear the brutal truth, that I had to rethink how I was approaching YouTube. Dave was that reality check.

Paul Backstrom@ScreenwritingScribe

I chose Dave because there was such a personalized approach. He was very invested in making sure I got the help I needed. Nothing was off limits.

Chanelle NeilsonYouTube Creator

Dave was extremely generous with his time and tactical with his advice. Understands current constraints well and points to issues that need to be currently addressed.

Jasim Eisa@JasimEisa

My channel was not growing. Talking with Dave was extremely eye-opening. He gave me new insights and a different way to view my channel and who I am making content for.

Michael Dean@TimberSmokeCo

If you actually want to get serious about filling the top of the funnel and having a process, this would be a perfect system. Ten out of ten.

Tim Gardner@timgardner4166

He reviewed my channel, watched my videos, and took detailed notes on exactly where I could improve. He not only pointed out my weak spots, he gave concrete examples of how to fix them. People love to say "make a better title or thumbnail," but no one shows you how or why it works. Dave did both.

Melissa Terzis@DCRealEstateMama

My average view count tripled to around 15K and my subscriber count increased by over 45%. I now have a clear roadmap.

Mark Young@aw_artisanwoodworks

Information is not what we are missing. It is applying it and seeing my blind spots. Dave will tell you the truth and give you constructive feedback.

Mireille Nicole@mireillenicolecoaching

Despite my best efforts, my YouTube channel had been stuck for a long time and I just could not figure out what I was missing. In one coaching session, Dave helped me identify the main issues, demystified the whole process, and gave me clear, actionable next steps.

Tara Malone@MyCatholicHomecoming

Before the meeting, he rewrote every title for my shows and used that as a training example in the call. I left with great advice and a roadmap. If you are wondering if this is worth the investment, stop wondering.

Brett Hill@themindfulcoachpodcast

Thumbnails were the most concrete thing. They lifted my game from 2% CTR to 3 to 4%. That increased it massively.

Daniel Bassett@MyLifeByAI

My conversation with Dave was incredibly helpful and insightful. It was clear he took the time to understand my channel and tailor a personalized strategy that addressed my specific challenges.

Xander Mason@XanderMasonCooking

What was really amazing was how deep of an analysis he did on my channel. Dave really helped me see my blind spots and re-energized me to restart.

Morgan Joan Kennedy@DearestJoanie

Dave's input and advice was highly customised to my channel and my blind spots. I have tried other YouTube coaching services and none of them were as good.

Andrew Gray@andrewgraymanshow

He really helped me a lot to structure the steps to take, to grow my YT business. He went way beyond what I would have expected and exceeded my expectations.

SBtrader82@SBtrader82

Dave is very knowledgeable. As someone who has walked the walk, it is clear he knows what he is talking about and is able to provide helpful and compassionate insight tailored to me.

Charlie@FromAcrossTheWeb

I am very impressed with Dave Jeltema’s professionalism and his honest feedback. He was very thoughtful and detailed in his audit of my YT channel.

Jacob Eapen@NewCompassPoint-xz9jp
06 — From me

Why this exists.

If you have been doing the work for a year or two and the views still are not compounding, you are who I built this for.

Last year I launched my one-on-one program. Out of about 35 conversations I had with creators before launch, almost every one of them said some version of:

“I want to work with you. I am not at the spot where it makes sense to pay this much.”

I have taken more than 300 applications since. Most are not the right fit for the high-ticket. For most of my audience, it is not the right offer.

So I built this. The program for the creators who want my systems, my attention, and my help, but who do not need a year of one-on-one. The ones who are one or two decisions away from the channel actually working.

I think about YouTube all day. Constantly reverse-engineering content, watching what is pulling and leaking on other channels, refining my own. Hours and hours every day. I am good at this. I enjoy it.

If you want a clear read on your specific channel and a system to follow, I think I can help.

— Dave Jeltema

07 — FAQ

Questions, answered straight.

Why is the founders price $999?
It is intentionally low for the founders round. I want a small group of founders who are serious, and who will shape the final version of the course with their feedback. When the price goes up to $1,999, your renewal stays 50% off every future version.
Is it a subscription?
No. $999 once (or 2× $599) gets you six months of full access. After that, you renew or you leave. Nothing auto-charges.
What if I cannot make Wednesday at 2pm EST?
Calls are recorded with AI summary and transcript. Daily access is where most of the back-and-forth happens.
How is this different from a course?
A course is a vault you do not open. This is a relationship with a coach and a system. The course is half of what you pay for. The other half is the read I write on your channel and the community.
Will this work if I have not published yet?
Probably not yet. This is built for creators who have shipped videos and are treating YouTube seriously. If you have not started, the resources I have on YouTube and my newsletter are a better fit until you do.
What if it is not working for me?
Inside thirty days, full refund, no questions. Get the review, read the checklist, show up to a live call, spend a week in the community. If you do not think it is worth $999, I do not want your $999.
How often does the door open?
I open the door in small windows for now. Small groups. Eventually it will stay open and you can join whenever. Founders lock in the founders price either way.
P.S. — From Dave

If you have read this far, you are the person I built it for.

The next founders round either has your name on it or it does not. Either way, six months pass.

If you want the systems, the attention, and the help, I will see you Monday.

— Dave

08 — Checkout

One price. No upsells. No subscription.

Six months of full access. The personal review, the checklist, the prototype course, the resource library, weekly Q&A, and direct access every day. Renew or leave at month six.

Founders Round

Full access to the program. Six months.

$1,999$999

Founders keep 50% off every future version. When the price goes up, your renewal stays half off whatever it becomes.

  • I review your channel — what is broken, what to fix first (week one)
  • My weekly content system — the checklist I run before every upload
  • All nine pillars of how I make content, broken down inside and out
  • 14 worksheets and guides — every framework I use
  • Weekly 60-minute live session (Wednesdays at 2pm EST · recorded)
  • Direct access to me every day
  • Community access the moment you join
  • Direct access to me starts immediately
30-day no-questions refund. Use the first month. Get the review, the checklist, and a live call. If it is not worth it, full refund.

Comparable programs run multiple thousands. The founders price stays locked in across every future version.